Hollandia Produce
We created a unified branding to optimize marketing dollars and expand distribution at retail.
The new logotype reflects the notion of innovation, freshness, hydroponics, great taste, and exceptional quality.
Before
![Hollandia Produce Old design](https://b1467601.smushcdn.com/1467601/wp-content/uploads/2019/09/Old_Designs.jpg?lossy=1&strip=1&webp=1)
![Hollandia Produce 2](https://b1467601.smushcdn.com/1467601/wp-content/uploads/2019/09/Hollandia_Organic_Butter.jpg?lossy=1&strip=1&webp=1)
![Hollandia Produce 3](https://b1467601.smushcdn.com/1467601/wp-content/uploads/2019/09/Hollandia_3SKU_2_web.jpg?lossy=1&strip=1&webp=1)
![Hollandia Produce 3](https://b1467601.smushcdn.com/1467601/wp-content/uploads/2019/09/Hollandia_variety_portfolio.jpg?lossy=1&strip=1&webp=1)
Hollandia Produce
We created this “second” tier line for lettuce that does not meet the high standards of Hollandia’s mainline because they may look a little bit funny.
![Hollandia Produce 4](https://b1467601.smushcdn.com/1467601/wp-content/uploads/2019/09/Humble-Roots.jpg?lossy=1&strip=1&webp=1)