South Asian Heart Center, Brand Revitalization
The original brand identity for South Asian Heart Center did little to communicate the attributes of the organization and did not resonate with the community the organization was trying to reach. In-depth research provided critical insight and understanding of the South Asian culture and how coronary artery disease disproportionately effects its population.
The new brand identity for the South Asian Heart Center captures the essence of the organization while reaching out to a diverse community of patients who trace their origins to South Asian countries. In South Asian cultures, the lotus flower is considered a sacred symbol of life and health; the heart reinforces the core mission of the center.