Partner’s Crackers

Partner’s Crackers, Blue Star Farms, Brand Revitalization, Packaging, Website
Partners, a family business, produces a range of tasteful crackers, cookies and granola under distinctive brand names. The former package for Blue Star Farms lacked a distinct brand presence, appetite appeal and a thoughtful communication hierarchy. Our primary                                                 
objective for the redesign was to create a simple, yet elegant package that highlights the organic nature of the crackers through new photography and clarity of information. The ads for Blue Star Farms support natural goodness and the notion of family traditions and heritage.

bsf-1

bsf-2

bsf-3

Partner’s Crackers, Blue Star Farms, Brand Revitalization, Packaging, Website
We redesigned Partners website to convey a natural extension of the brand online, improve quality perception, better organize the various company brands and upgrade functionality. Using natural colors,                                 
textures and imagery, we created a site which supports the attributes of the brand, allows visitors to easily navigate content and provides various options to purchase products online.

bsf-4

bfs-5