Green Tangerines, New Brand Development, Retail Design
Green Tangerines is the freshest thing in scrapbooking. To create a brand identity that brings this “story” to life, we brought together a combination of letterforms and graphic shapes of various sizes and colors that playfully convey the brand’s core attributes – creativity and
fun. The visual language established with the identity has been thoughtfully implemented in all aspects of marketing, as well as in the interior of the store, with its signature arched orange wall that acts as a focal point for the workshop, classroom and the digital studio.