El Camino Hospital

El Camino Hospital, Brand Revitalization, Collateral, Website, Signage
Along with the construction of a new state-of-the-art hospital in the Silicon Valley, El Camino Hospital was continuing its healthcare leadership by developing a series of key service lines unmatched in the industry. However, their former brand identity did not support this innovative market positioning nor did it communicate other key attributes including collaboration, care or compassion.

BergmanCramer created a new branding system that resonates with all segments of the El Camino Hospital audiences including patients, staff    
& physicians, donors and the community. The new logo’s design reinforces both technology and collaborations through multiple elements that can be characterized as: a unity of caring (orange) and innovation (blue), a stylized caduceus and a DNA double helix molecule.
 
To ensure consistent communication of the brand in a unique and compelling manner, a comprehensive brand identity system was developed across a broad range of touch points including business systems, marketing materials, website and signage.

BergmanCramer | El Camino Hospital

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BergmanCramer | El Camino Hospital

 
BergmanCramer | El Camino Hospital

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