Del Monte, College Inn Broth, Brand Revitalization, Packaging
Del Monte’s new line of College Inn Broths and Stocks is a natural extension of the brand’s venerable heritage. Our challenge was to transcend the traditional image of package designs that inspire consumers to get into the kitchen and tie on their aprons.
Since good stock is essential to good cooking, we chose rich, earthy colors and tasty photography to give home chefs confidence that their hard work at the stove will pay off. The secondary graphics underscore the premium nature of the product, while providing distinction between flavors.