Beringer Leaning Oak

Beringer Leaning Oak, Brand Revitalization, Packaging
Leaning Oak is Beringer’s exclusive line of limited release wines that are only available for sale at the winery. We were asked to create a new label system which elevates the quality perception of the brand while maintaining a connection to the winery’s rich tradition. Our solution                    
incorporates the stately oak tree to provide a sense of heritage and place, while the label architecture organizes specic varietal information regarding the winemaker, vineyard name and production run. The label projects a sense of authenticity and handcraed quality.