Beringer Leaning Oak, Brand Revitalization, Packaging
Leaning Oak is Beringer’s exclusive line of limited release wines that are only available for sale at the winery. We were asked to create a new label system which elevates the quality perception of the brand while maintaining a connection to the winery’s rich tradition. Our solution
incorporates the stately oak tree to provide a sense of heritage and place, while the label architecture organizes specic varietal information regarding the winemaker, vineyard name and production run. The label projects a sense of authenticity and handcraed quality.